Product as a way of life

More and more large companies are turning to a new business model in which they not only sell the product, but the way of life. For example, Apple offers a full range of products – from mobile devices, music players, computers, tablets, fashion accessories and technical equipment that can be used exclusively with Apple products. This trend is quite logical if we look at the development and impact of social media in the last few years. Celebrities are dictating trends with their lifestyle, and now big brands are trying to do the same. 

This strategy is not necessarily limited to large companies. Using some of the basic tricks of large companies, even the smaller ones can start selling their own brand as a way of life. A variety of marketing materials, from ballpoint pens to beach towels, create the impression that the company is present in the everyday life of the client, and not only when he uses its products or services. Also, it is possible to organize sweepstakes or special benefits for long-term clients to get the impression that they are important to the company – thus the company becomes more important to them and the risk of leaving the company for the competition is lower. However, perhaps the most important of all factors is quality customer service that can help the client solve problems and be available to him at any time.

We should not forget about the employees who actually represent the company all the time, regardless of whether they are at work or at home, whether they are talking to someone for business or private. A satisfied employee who praises his workplace will very easily spread the news about a quality employer, making the company more attractive to potential customers. Employees need to be constantly informed about the company’s progress, so they should be given an opportunity to express their opinions. Any additional investment in socializing after work can help create loyal and satisfied employees.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

Richard Branson

founder of The Virgin Group