One of the most common problems that companies have when considering the implementation of environmental business policy is that they are not sufficiently familiar with the legal aspect of ecology,  but also with what ecology should mean for their company and which areas of business should pay special attention.  This can lead to the creation of an inefficient organizational change that may seemingly focus on the environmental progress of the company, but does not give the desired results, and creates dissatisfaction among employees and financially impoverishes the business.

To better understand the environmental aspect of business, it is necessary to invest in employee education.  It can be provided to only one employee who will then transfer the knowledge to colleagues or it can be implemented by an external collaborator with multiple employees at the same time.  Aspects that this education should touch on are not only the theoretical framework on a global level,  but also the way employees and companies adapt to the new way of doing business.  In this way,  it is possible to avoid the impression of a boring and meaningless lecture and to involve employees from all levels in the change process.  Employees must be aware of their impact on the environment,  more precisely that they are also one of the essential particles in a large environmental network. This bottom-top approach has proven to be much more effective when it comes to change management.

Upon completion of the training,  employees will be ready for the new challenges that change brings.  In addition,  the company has potentially created a group of informed people who will become aware of the impact on the environment outside of the workplace, for example at home, on vacation, while driving a car or flying a plane. Any education should be focused on this goal, and not exclusively on the organizational structure and changes in the company’s business policy.