Change management is a complex process that takes place at several levels of business: technological, financial, human resources, organizational, etc. A good manager will make sure that all these levels are in harmony when implementing change, because otherwise the stability of business could be disrupted. Implementing change that results in instability is considered poor and inefficient.
A document regulating a company’s policy in change management should emphasize the importance of stability to the extent that it is clear to all who use it. This includes managers, but also lower-ranking employees. Such a document is not written properly if some new manager or employee cannot understand it. After all, even a poor interpretation of a document can ultimately lead to a disruption of a company’s stability.
It is enough to disrupt the stability of only one sector, such as marketing, and this entails a number of other structures within the company. Imagine having launched a marketing campaign with a whole new motto, visual identity and company products. If you have not allocated enough funds from the financial sector, the campaign will not bear fruit because it will probably lack recognition. Also, if you did not educate employees about the new image of the company and refer them to new products, you risk the impression of uninformed and disinterested employees, which will automatically affect customer satisfaction and consequently the profit generated by the company. From this example we can conclude that stability is not one of the factors of change management, but it is a measure of the success of this process.
Corporate social responsibility (CSR) is a type of business self-regulation with the aim of being socially accountable. There is no one “right” way companies can practice CSR. Many corporate initiatives strive to positively contribute to the public, the economy or the environment. In today’s socially conscious environment, employees and customers place a premium on working for and spending their money with businesses that prioritize corporate social responsibility.
As the use of corporate responsibility expands, it is becoming increasingly important to have a socially conscious image. Consumers, employees and stakeholders prioritize CSR when choosing a brand or company, and they are holding corporations accountable for effecting social change with their business beliefs, practices and profits.
Recognizing how important socially responsible efforts are to their customers, employees and stakeholders, many companies focus on a few broad corporate social responsibility categories, including:
Environmental efforts: One primary focus of CSR is the environment. Businesses, regardless of size, have large carbon footprints. Any steps a company can take to reduce its footprint is considered good for both the company and society.
Philanthropy: Businesses can practice social responsibility by donating money, products or services to social causes and nonprofits. Larger companies tend to have plentiful resources that can benefit charities and local community programs; however, as a small business, your efforts can make a big difference. If there is a specific charity or program you have in mind, reach out to the organization and ask them about their specific needs and whether a donation of money, time or perhaps your company’s products would best help them.
Ethical labor practices: By treating employees fairly and ethically, companies can demonstrate CSR. This is especially true of businesses that operate in international locations with labor laws that differ from those in the United States.
Volunteering: Participating in local causes or volunteering your time (and your staff’s time) in community events says a lot about a company’s sincerity. By doing good deeds without expecting anything in return, companies can express their concern (and support) for specific issues and social causes.