When creating a change management strategy, each company must take into account certain standards that it will adhere to. It is important that these standards correspond to the general policy of the company in terms of marketing, employment preferences, investments, etc.

Change management strategy is defined as the way an organization will generally address change in and around it. It is a mechanism that aims to minimize any negative effects the changing events bring about, while at the same time capitalizing on the transformation.

Very often companies do not have a clear vision of what their business should actually be like and therefore find it very difficult to manage change when it suddenly happens. In addition, companies that have not clearly defined their business policies will not be able to develop an effective change management strategy. The standards contained in this strategy must first of all ensure the preservation of the organizational structure of the company, but also the stability of the production and sale of goods and services. It is also important to take into account jobs and employees when choosing standards, because they can be the biggest challenges for implementing change. Through a transparent presentation of the standards, the company shows concern for its own stability.

Successful strategies of change management include a team structure, sponsor model, special tactics and risk assessment. Without these elements, it will be very difficult to develop and implement the change management plans you need for a successful project.

An example of such business is visible in Switzerland and the business of the Benelux countries. The companies of these countries are known for business ‘stubbornness’, but it is actually about maintaining certain standards. The result is an exceptional reputation of their products and services in the market, satisfied workers, high wages and high profits.







The change management team structure identifies who will be doing the change management work. It outlines the relationship between the project team and the change management team. Frequent team structures include:

  • A change manager being embedded into a project team
  • A centralized change management team supporting a project team
  • Change management being a responsibility assigned to one of the project team members

The key to a team structure is to be specific when assigning change management responsibilities and resources.