“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”

“Green communications and green responsibility are integral elements of the modern communication landscape, especially as sustainability becomes a critical priority for companies, governments, and the Public. Effective green communication must be authentic, clear, and backed by real actions. It’s about creating a dialogue that reflects a brand’s values and actions towards preserving the environment. Meanwhile Green responsibility is considered as a core component of business strategy, not just a marketing tool. This commitment should be evident across operations, supply chains, and corporate culture. Public relations professionals have a crucial role in driving and shaping the green communication narrative within the ESG framework. It helps to educate and transform the meaningful change in the green communication process. It can build bridges between organizations and their stakeholders, ensuring that sustainability is more than just a trend—it’s a long-term commitment to the planet.”

Mai Anh Le, Regional Country Manager at Global PR Hub