Sarajevo, April 15, 2026 – A conference dedicated to the protection and enforcement of copyright and related rights in Bosnia and Herzegovina was held today at Sarajevo City Hall, organized by the World Innovation and Change Management Institute (WICMI), the Film Industry Association “UFI,” and the Association “Fonogram.” The conference brought together representatives of the domestic and international professional, institutional, and business communities with the aim of opening key issues in the field of creative industries.
As highlighted during the conference, the rapid development of artificial intelligence is creating a number of challenges for the music, film, and media industries, particularly in the context of the lack of an adequate legal framework in Bosnia and Herzegovina.
“The key question is no longer whether artificial intelligence will impact the industry, but how we will regulate that process. Without a clear legal framework, space is created for abuse, which directly threatens jobs and the sustainability of creative industries,” said Danijel Koletić, Secretary General of the WICMI Institute.
The importance of the conference is also reflected in the presence of representatives from leading regional collective management organizations from Serbia, Croatia, and Slovenia, as well as international organizations such as IFPI – The International Federation of the Phonographic Industry and AGICOA – the Association for the European Collective Management of Audiovisual Works. Although a legal framework for collective rights management exists, its implementation in practice remains unsatisfactory.
It was particularly emphasized that the European Union has already established clear rules through the AI Act, the first comprehensive regulatory framework for artificial intelligence, which defines risk levels and obligations for all market participants.
Unlike the European Union, Bosnia and Herzegovina currently lacks an adequate response to this regulatory trend, further deepening legal uncertainty and opening space for abuse in the digital environment.
Representatives of the organizers stressed that the goal of the conference is to initiate a concrete dialogue among all relevant stakeholders—from institutions and regulators to industry and users—in order to improve the existing system and adapt it to modern technological challenges.
This expert conference gathered more than 100 participants, including representatives of government institutions, the judiciary, regulatory agencies, inspection bodies, diplomatic missions, and the private sector, confirming the need for this type of professional dialogue.
